Ideas, Ideas, Ideas!

According to the BCG Global Innovation Survey, "Not enough great ideas" and "Selecting the right ideas" are key obstacles to innovation.
How do you generate ideas? How do you convert them?

I have my best ideas when I am in that twighlight zone between being fast asleep and waking up, called "Hypnagogia"- not the best time to capture them and turn them into something real.

I have though started to capture them immediately on my phone, sending a brief note via email to myself. That way, I do not lose the train of thought like I have done so many times before.

I then run - once properly awake - each idea through my idea funnel assessment, a very quick tool to find out if it is worth pursuing that idea or not. I am planning to turn that into an app soon, watch this space...