The 'True Innovation Model'©

Innovation does not happen in a vacuum; there are several key factors that will affect your success in True Innovation.

Firstly, there are two parts to innovation:

(1) The 'Content of Innovation', i.e. delivering a result through an innovation process

(2) 'Influencing Innovation', factors that make it easier or - quite often - more difficult for people in organisations to be innovative. These factors describe the context in which innovation takes place.

The 'Content of Innovation' falls again into two closely connected entities, namely:

Idea Generation: a measure for how creative an organisation is; how easy it is to come up with new concepts or solutions for existing issues, often achieved by looking outside the immediate environment of the organisation.

Idea Conversion: assesses how well an organisation can take existing ideas for innovation and convert them into reality; be they prototypes, new processes, organisational improvements etc.

These two categories together make up the so-called 'Innovation Engine'. Ideally, you want this engine to keep rotating constantly, churning out results on a regular and frequent basis.

The Innovation Engine is suspended within its environment, or the 'context' of an organisational structure. Five key elements create this structure, influence it, and are therefore important to consider when talking about innovation.

The 'True Innovation Model©'

Leadership - The way the company is led from the top. Are the leaders perceived to walk the walk, or rather only to talk the talk? What is their stance on innovation? Is it a key factor in their work, do they value innovation, actively commit to it, and support innovation leaders? How inclusive is their approach or is it rather top-down?

Communication assesses the style and effectiveness of an organisation's method for sharing information, knowledge and best practise within. This can be between departments, from the leadership team to the entire population or amongst individuals.

Networking is the ability of employees to connect, discuss and co-create with like-minded colleagues, including those outside the organisation. The strength of the collective network of an organisation strongly influences its ability to innovate.

Change Management assesses how effective organisations are tackling the changes they are implementing themselves. This is NOT simply reflecting changes in the environment of the organisation (PESTLE), but refers only to the ability to make changes to the way the organisation works, what they work with, what they are working on.

Culture signifies the unspoken but widely understood do's and don'ts within an organisation, often associated with the Iceberg Model, i.e. most of it is invisible underneath the surface. The more complex and closed an organisation's culture is, the more difficult it will be to integrate new employees, initiate new ideas or make changes without (often hidden) resistance.

Combining Innovation Content with Innovation Context in one coherent diagram creates the 'True Innovation Model'© and forms the basis for the 'Innovation Scorecard,' as well as for the modules on offer to TRUE INNOVATION's clients en route to assessing and improving their innovation capabilities.


Dr. Richard "Jack" Lewis

Brain Scientist, TV Presenter, Best-Selling Author, Consultant

"Riccardo is a true leader and is tremendously passionate about innovation. He possesses that vitally important ingredient, which really makes the difference between genuinely inspiring others to excel versus just going through the motions: integrity.

He has big ideas and yet consistently matches what he says he will do with what he actually does. He is a genuine and pleasant guy to be around, whose input is as valuable over an informal pint as when making decisions that steer a company towards a prosperous future!"

Llyr Roberts

CEO Prysmian UK

"Riccardo is a thoughtful and inclusive leader and a professional innovator. He is goal focussed and results oriented, and thrives in a team environment where his positive personality is able to make an effective impact."