Inspiration to Innovation in CIM's 'Catalyst'


It has only been one issue since True Innovation was represented in CIM's quarterly magazine 'Catalyst' - and we have done it again! This time it was a full feature of 1,600 words, with a biography and a headshot photo of Riccardo, a mention by the editor in her opening letter and a beautiful graphical interpretation of the True Innovation Model.

This piece was very much focused on how marketers can make a difference; by understanding Innovation within their organisations, by understanding why they need to innovate from within and by over coming the main barriers to becoming an innovative business.

For CIM members, you can read the full digital version of the Catalyst on the CIM Website.